Panel Session: Going Beyond Technology
Rama Ramaswami, executive editor of FORTUNE Knowledge Group, moderates this session featuring panelists (from left to right) Adam Tishman, co-founder, Helix Sleep; Ganesh Ayyar, former CEO, Mphasis; Faith Taylor, Senior Vice President for Sustainability, Wyndham Worldwide; and Joe Ripp, former CEO, Time Inc. The panelists share their views on what constitutes a digital enterprise. Ripp points out that the digital transformation of Time Inc. has allowed it to move past the limitations of identifying itself as a magazine company and reach a much wider audience; its digital transformation has involved a notable cultural shift. For Ayyar, digital enterprises go far beyond technology, demonstrating unique characteristics that threaten a traditional “analog” company. Taylor cites the importance of putting strategy first, with technology and digital as enablers – in the hospitality business, for example, customers are still looking for a great experience, but they are booking online and using technology as the enabler. Tishman notes that his business grew up digital, so it is not undergoing a digital transformation but rather bringing new ways of doing business to the conservative mattress industry.
Panel Session: Making Decisions in a Digital Environment
Rama Ramaswami, executive editor of FORTUNE Knowledge Group, moderates this session featuring panelists (from left to right) Alejandro Cremades, Co-founder and Executive Chairman, Onevest; Tyler Wry, Assistant Professor of Management, The Wharton School, University of Pennsylvania; Jose Tolosa, COO, Viacom International Media Networks; and Pepper Evans, Vice President, Branding & Member Engagement Marketing, US Loyalty/Plenti, American Express. The panelists discuss the data and knowledge that underlie decision making in a digital enterprise. Evans notes that moving to a digital enterprise involves adopting a growth mindset and operating in a less hierarchical way. For Tolosa, his personal experience of having been in different companies and industries means that is vital to be able to understand and manage personal change. Wry points out that going digital involves considering how the transformation affects the structure and decision-making processes of your business. Cremades brings an entrepreneur’s perspective to the discussion, emphasizing that building a successful digital business is about building a repeatable and scalable model.